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Business Reference
The Product Manager’s Desk Reference
Product DescriptionWhether a business sells tangible goods or services, product management holds a critical position in the organization’s pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager’s Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical func. . . More >>
The Product Manager’s Desk Reference
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5 Responses to “The Product Manager’s Desk Reference”
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February 9th, 2010 at 5:10 am
As a Senior Product Manager here’s my detailed review:
The book contains SIX modules I found some useful information in:
MODULE 1 : SKIP except the Product Master Plan
MODULE 2 : Quotation ” Well-developed strategies also focus on competitve advantages”
MODULE 3 : Product Positioning Statement Template
The marketing plan for the product
MODULE 4 : SKIP
MODULE 5 : Professionalizing Product Management
MODULE 6 : The Product Manager’s toolbox (Excellent templates)
Final opinion
1. Good Story for Product Management from Idea to Divest
2. The book is superficial and doesn’t contain any down to earth cases and examples (lacks marketing language and concepts – e. g. Nothing about BCG matrix – Brand equity – Designing competitve strategies etc. . . . )
3. I will use about 100 pages from it as a Desk Reference
4. I noticed that the book is categorized as a management book which is right although the Product Manager’s main role is to use Marketing experience to manage products !!
Bottom Line – Disappointing as a reference
Rating: 2 / 5
February 9th, 2010 at 5:44 am
Overall a very nice resource for brand managers and marketers. Well-structured and thought out.
Rating: 5 / 5
February 9th, 2010 at 6:31 am
Steve has written the bible of Product Management. A must read for all university marketing classes and marketing majors. As Steve mentions in his book he calls Product Management the “Accidental Profession”. Whether you are a novice or seasoned Product Manager, The Product Manager’s Desk Reference will be your compass to help set sail in calm and rough waters, thrive in your career and make a profitable impact in your organization.
Rating: 5 / 5
February 9th, 2010 at 9:14 am
I consider this book an excellent reference for my Product Manager Training. My target are the Pharmaceutical and Health Industry Product Managers regardless if they are beginners or have been 15 years in the field. I consider this book a good source of knowledge for both of them and is very updated with the requirements of the market, today. Dr. M
Rating: 5 / 5
February 9th, 2010 at 9:19 am
The Product Manager’s Desk Reference is an excellent tool targeted for a novice product manager or an expert in the field. It really is a “one stop shop” to refer to for product management principles and best practices.
In short, Steven Haines has hit a home run by coming out with this comprehensive practical guide on the profession of Product Management.
Jay Shah
Sr. Product Manager
Chicago, IL
Rating: 5 / 5