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Small Business Tip – How to Approach Customer testimonials

Customer Testimonials

your small business can be a valuable marketing tool. . . if done correctly. But how to get a customer testimonial is meaningful?

I noticed that, politely ask the customer feedback in the long term works best. When you tell us how satisfied with their work, asking them if I mind if the comments on your site or brochure. I even met a customer who said “no.” Increases their visibility.

If you have customers who show that there may be problems with the work your company has done (and in my experience, are always some people who have requests for improvement) You can use this information perfect for your business.

Another way to handle this is to work two or three customers for which you have solved the immediate problem (preferably who paid them the money … O is the solution to increase profits, or the list of clients. .. or that their activities have benefited in some way) to develop the stories in case studies, ending a brief testimony.

Another long-term strategy is built on the possibility of customer feedback across all of the system – at the end of each sale, ask the customer how their experience was .

could also consider other ways to establish credibility in addition to their experiences – for example:

– before and after studies (data)
– indicate the media on appearances />
– with charts and graphs to back up claims
– displays the product / service video / pictures / diagrams, etc.

this, which is a bit ‘more active. Always serve customers / clients with the objective that requires feedback and assistance in the future. This way you can face at any time during the relationship with them. If you are a “great victory” with them, I found this great opportunity to ask. It is human nature, I do not have anyone. . . when you’re not in favor of his clients a good time to cash and ask that favor a letter of reference. I am happy to oblige.

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